Q & A

Deciding A TLD For a Local Business

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Q & A is a special column on Kiss A Talk that display various question & answer session, provided answer is from an international expert in their respective area. If you have any question that need an asnwer, contact us now.

Question

What is your number one consideration when deciding a TLD for a local business?

Answer

They have to realize that when it comes to actual search engine rankings, the domain and TLD doesn't really matter. There are cases, however, where having the keyword in the ending has helped rankings.

Keep in mind that in the USA, that many are still used to using dot com, and if you choose a new TLD that already has a similar dot com registered (and used), there might be some confusion.

The number one consideration, though, would be whether or not there's a keyword rich TLD that matches the business. For dentists, .dental would be great, for luxury homes, .luxury would be good, for a car dealer .cars would be great.

The keyword rich TLD always won, with more conversions and less Cost Per Click (CPC).
I've published a lot of those findings and the data. I haven't specifically tested .com.au domains, but I think the results would be similar.

For example, I tested 3caratdiamonds dot com versus 3carat dot diamonds. The .diamonds domain won every time, with more conversions for less CPC.

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Q & A is a special column on Kiss A Talk that display various question & answer session, provided answer is from an international expert in their respective area. If you have any question that need an asnwer, contact us now. History through web archive machine making sure it hasn't been redirected too ...

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Deciding A TLD For a Local Business
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Deciding A TLD For a Local Business

Q & A is a special column on Kiss A Talk that display various question & answer session, provided answer is from an international expert in their respective area. If you have any question that need an asnwer, contact us now. [vc_custom_heading text="They have to realize that when it comes to actual search ...

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